UNIVERSAL & ILLUMINATION - SING 2 PITCH
UNIVERSAL & ILLUMINATION - SING 2 PITCH
UNIVERSAL & ILLUMINATION - SING 2 PITCH
CREATIVE COPYWRITER
SCENES TO SCREENS WEBSITE
Sole Staff Writer about Film & TV Production
START YOUR IMPOSSIBLE - TOYOTA WORLDWIDE OLYMPIC PARTNER
As an Official Worldwide Partner of the Olympic Games Paris 2024, we expanded Toyota's Start Your Impossible with a stronger digital presence than ever before. Knowing that Olympians travel far from home to chase their dreams, we created an interactive way for fans, friends, and family to send their support across the world. Through immersive online experiences, digital messages of encouragement, and social-driven activations, we brought communities closer to the athletes who inspire us all—no matter the distance.​
The site was kicked off with a spot "Send Off" about all the Team Toyota athletes preparing to depart their local communities and head to the competition. We knew we also wanted an interactive way to introduce these athletes to the world, so we developed a digital map where you could select any country and learn about them. ​
Sometimes simple ideas become the most heartfelt. We wanted to create a section of the site where people could voice their support for their local or favorite athletes by sending them motivational messages from across the globe.
