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Copy of  BT Jackson Portfolio (4).png

DODGE - BROTHERHOOD OF MUSCLE

For the 2018 Dodge Brotherhood of Muscle Campaign I worked with action director Spiro Razatos and Believe Media to create the treatment that ultimately won the bid for the 5 spots. One of those spots was a Superbowl Sunday favorite.

EXCERPT FROM TREATMENT:

The feeling that we strive to bring out from our audience in the Furious films is the type of response that has gotten them amped about getting into their cars after the movie, stomping on the gas, winding down the window, feeling alive, and feeling exhilarated. Here we can tap into that same visceral response, whatever screen they view it on, with these punchy bursts of action and story, and in the process bring Dodge and the Furious families even closer together. 

Dodge - Brotherhood of Muscle
Burn - Dodge Brotherhood of Muscle 2018
Fate - Dodge Brotherhood of Muscle 2018

© 2022 BY BT JACKSON

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