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NETFLIX - WOMAN IN THE WINDOW CAMPAIGN

Netflix tasked Doner LA with creating dueling billboards that showcased Amy Adams in this unique film. We presented several options with varying tones. Ultimately, Netflix chose to present the film without any words on a single billboard to evoke a sense of mystery. Here is our pitch to Netflix for this option as well as the final OOH that resulted.

OOH - THE LENS DOESN'T LIE

Let's put everyone in the POV of Anna Fox as she uses her camera to spy. On one board we will show Dr. Fox holding a camera with an actual camera lens protruding from the billboard while on the other we see what Anna sees in all of its voyeuristic glory. 

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Netflix also asked us to create an experiential installation in the empty windows of a brownstone apartment in Brooklyn where the film is set. We wanted to create something that would make people do a double take similar to how Amy Adams' character constantly questions what she sees out her window in the film. 

EMPTY WINDOWS BROOKLYN BROWNSTONE

COPY: What they WANT you to see. What they DON'T WANT you to see.

© 2022 BY BT JACKSON

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